Kimbra has stated that Primal Heart is her response to America’s volatile political climate, but the most immediate influence has been New York and the gritty aesthetic of it. Kimbra moved to NY at the time of writing the album and she described that there’s a new "boldness" and "sense of directness" that she is looking for in herself as an artist.
Kimbra has described the choice of " Everybody Knows" as the lead single for Primal Heart as according to her, it opened the doorway to the theme of this album.
This is due to the fact that the seventh track on the album, " Lightyears", leaked in late 2015. The writing and recording of Primal Heart started in 2015, although Kimbra has stated it started in January 2016.
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